Paradiso Kino

cinema ticket booking app — UX/UI design case study

introduction

Skip the lines and slow, over complicated websites, just open the Paradiso Kino app.

Designed for cinema-goers, it lets you choose a showtime, pick your favourite seat, and book tickets in seconds. It’s a native app built for both Android and iOS.

My role

  • UI/UX Design

  • Android and iOS Design

  • User Research

  • User Interviews

  • User Flows

  • Usability Testing

  • Style Guide Creation

  • Iconography

  • Wireframing

  • Prototyping

Tools

Figma

problem

Booking movie tickets shouldn’t be a chore. Yet, long queues and clunky websites make it inconvenient. Paradiso Kino gets it and they're making ticketing faster, easier, and hassle-free.

solution

This app makes booking movie tickets fast and easy, right from your phone. No clutter, no distractions, just a simple way to browse films, check showtimes, and book in a few quick taps.

The design cycle

01

Empathise, define, ideate, prototype, test

Continuous communication with users led to frequent iterations. I kept the design process flexible and non-linear, staying open to learning and making adjustments along the way.

Process

01

user research

Key insights and priorities identified from user interviews revealed the most important user needs. These findings highlight the core requirements and preferences that guided the design.

02

key Users notes

“As a user, I want to quickly and easily book tickets for upcoming movies.” Samantha Johnson, aged 31

“As a user, I’d like to browse through the latest releases and upcoming films.” Emma Lee, aged 42

“As a user, I want to choose my preferred seat in the cinema.” James Osborne, aged 35

Next steps

01

User Flow Diagram

A user flow diagram was created to map out the step-by-step process a user follows to select a showtime, choose a seat, and book a ticket. This digital version was developed after several sketches, iterations, and prototyping the flow.

User testing

01

Wireframes

Low, mid, and high fidelity designs were created for both native iOS and Android apps, with specific attention to each platform's unique specifications. These designs were then used for prototyping and user testing.

Style

01

Style Guide

A selection of grey tones with a bright yellow reflect the simplicity of the app. Maintaining a minimal colour palette has ensured the design feels light and airy, reducing the cognitive load on the user.

02

Typography

Based on the iOS Human Interface and Android Material Design guidelines, I have selected SF Display and Roboto.

03

Icons

Simple, clean icons have been chosen to aid navigation and communicate results. Curved corners mimic other design elements and serve to create an approachable, friendly and playful user interface.

Challenges

01

design

In testing, two major UI issues came up:

  • Users thought the grey primary button was disabled

  • They couldn’t tell which page they were on

These problems caused confusion and hurt usability. I tested fixes using user feedback and the style guide.

Final changes:

  • Switched to filled icons to highlight the current page

  • Chose a more contrasting colour for the primary button

Result: a clearer, more intuitive interface that's easier to navigate

02

Iterations

  • Updated icons and primary button improve clarity.

  • Filled icons clearly indicate the active page in the menu

  • Higher-contrast button grabs attention and feels more interactive

These tweaks significantly boost navigation and usability during continued testing.

UI

01

screens

Smooth, step-by-step flow from login to ticket purchase.

Users:

  • Log in

  • Browse movies

  • Select a showtime

  • Choose tickets and seats

  • Complete a quick checkout

If no bookings are available, users see an empty state screen for better feedback.

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