Experience
and work
Experienced designer based in Berlin with 8 years in visual and product design, complemented by a university degree in creative design and specialised education in UI/UX design. Extensive experience observing how users interact with design across various formats, driving the creation of intuitive and user-centred solutions.
When I’m away from my computer, you’ll often find me exploring Berlin with a community running club, drawing inspiration from the city’s unique blend of brutalist architecture and lush nature. I’m also an avid reader and movie enthusiast, particularly passionate about science fiction and books on design thinking and architecture.
Work
01
Visual designer
Freelance
Berlin, Ger
oct 2022 → current
→ Collaborated with designers and stakeholders to create a photo book for a Berlin exhibition that combines visual storytelling and design. The project will be showcased on an international tour, with the book available for sale in London and New York. View project→
→ Established brand consistency for a newly opened local café Fred's by developing comprehensive branding. The project resulted in a 30% increase in Instagram followers within the first week and consistent monthly growth in customer visits. View project→
→ Redesigned and optimised the UX/UI of a website with a focus on user-centric design principles, while implementing effective SEO strategies to enhance online visibility and drive organic traffic, resulting in a 40% increase in site engagement within the first month. Visit website →
Visual and lead product designer
Hotel Paris Fashion Store
Berlin, Ger
Oct 2016 → Oct 2022
→ Designed and developed an e-commerce platform from the ground up, managing product uploads, UX/UI design, and promotional newsletters. This initiative enabled customers to shop online, boosting overall sales by 30% and increasing in-store traffic by raising awareness of the website, store, and promotional events. Visit online store → www.peonyrougestore.com
→ Managed all aspects of visual merchandising, creating engaging displays and optimising store aesthetics. These efforts enhanced the customer experience, increasing average time spent in-store and boosting sales per visit by 20%.
→ Collaborated with showroom teams and assisted in buying during Fashion Weeks in Paris and Berlin to select best-selling items, driving informed purchasing decisions and increasing full-price sales each season.